One time I went to a holiday party and joined in a conversation where a key player was delighting everyone with his impression of Paul Lynde. His was exceptionally good, considering the fact that Paul Lynde, already a flamboyant caricature of himself, is universally quite easy to impersonate. As the evening wore on and guests circulated, said impressionist continued to insinuate himself into conversations, employing the same Center Square schtick. Naturally, my threshold for Uncle Arthur began to be seriously challenged. Pushed to the limit with every head-wagging innuendo, I got the feeling that even Mr. Lynde himself would have said, "The sincerest form of flattery is keeping your trap shut." Right before reaching the breaking point, I realized that this imitation went beyond a mere party trick. It was much more even than a social crutch. Impersonating Paul Lynde was this guy's thing. When someone finds a harmless activity/behavior that he does so well that it becomes his thing, who am I to stand in his way? Such is the case with Charcoaler Drive-In.
Okay, so the whole encounter smacks of McDonald's, Taco Bell, Wendy's, et al. But it isn't. The mood, the history, and the unflawed atmosphere set Charcoaler worlds apart. Even I, however, when reviewing photos of Charcoaler Drive-In, find the structure and the food-delivery method all rather unprepossessing. The fact is, even the best photographer would consider it a challenge to capture the texture and intact character of an original mid-century drive-in with a mouthful of charbroiled burger and fingers dripping with the house-made barbecue sauce.
Reason enough to go, the food at Charcoaler is whiz bang - a solid three-steps up from the ubiquitous, regional chain restaurants that crowd the surrounding neighborhood. The best reason to patronize Charcoaler Drive-In, however, is that it is everything it needs to be...and nothing else. Unconcerned with the flux of the fad-driven, contemporary American diet, Charcoaler Drive-In's menu holds fast to classic drive-in fare (with a few minor additions over time to satisfy every palate).
And then there's that sign!
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| Charcoaler Drive-In Restaurant (1961) - El Paso, TX |
Charcoaler Drive-In perfected its "thing" in 1961 and has been exercising its right bring that to the party ever since. And unlike the "Lynde-inator," Charcoaler's familiar performance does not grow wearisome over time. So, not only will I avoid standing in the way, I will instead prepare the way for Charcoaler by singing its savory praises.
While Charcoaler continues to refer to itself as a "drive-in," my assumption is that the traditional drive-in formula gave way to the drive-thru format quite some time ago. The set-up at Charcoaler is conventional enough; guests arrive at a wonderfully-succinct, drive-up menu board and place their orders through a speaker box.
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| But, oh, what a speaker box! |
Pulling through to a window where money is exchanged, guests can anxiously watch the preparation of their orders. Moments later the food is delivered with friendly utility.
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| The beautifully-preserved kitchen |
Okay, so the whole encounter smacks of McDonald's, Taco Bell, Wendy's, et al. But it isn't. The mood, the history, and the unflawed atmosphere set Charcoaler worlds apart. Even I, however, when reviewing photos of Charcoaler Drive-In, find the structure and the food-delivery method all rather unprepossessing. The fact is, even the best photographer would consider it a challenge to capture the texture and intact character of an original mid-century drive-in with a mouthful of charbroiled burger and fingers dripping with the house-made barbecue sauce.
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| ...and stars in his eyes from the perfect line drawings printed on every Charcoaler Drive-In bag. It is impossible for me to express in mere words how much I love unaltered, character-driven packaging. |
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| "Who cares? Let's eat!" Completely unimpressed with the illustrations, he was wasting no time on wrappers. |
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| Like most food of its kind, Charcoaler's emphasis is on urgency and flavor rather than unerring presentation. But how can you lose when everything is grilled over honest-to-goodness charcoal and wrapped in those glorious wax-paper sleeves?!! |
Reason enough to go, the food at Charcoaler is whiz bang - a solid three-steps up from the ubiquitous, regional chain restaurants that crowd the surrounding neighborhood. The best reason to patronize Charcoaler Drive-In, however, is that it is everything it needs to be...and nothing else. Unconcerned with the flux of the fad-driven, contemporary American diet, Charcoaler Drive-In's menu holds fast to classic drive-in fare (with a few minor additions over time to satisfy every palate).
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| The simple, flat-roofed buildings that surround the acre of verdant picnic lawn are quintessential, mid-century perfection, unadulterated by questionable color schemes or third-generation (mis)understandings of what patrons expect from a "retro" dining establishment. Betty Boop is welcome to sup here but her visage has no place on the walls or windows. |
And then there's that sign!
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| Charcoaler Drive-In by day and by night If you follow us on Instagram or read our last post, you know that we are suckers for signage; the sign at Charcoaler leaves our mouths watering both figuratively and literally. (Source) |
Clearly, Charcoaler Drive-In is in no need of redecorating which means that drive-in diners can enjoy the true "essence" of a lovingly-preserved establishment without the "ticky tacky" presence of Mr. Lynde.
Paul Lynde on The Dean Martin Show (1970)
If you find yourself in West Texas, southern New Mexico, or anywhere in the Western Hemisphere, then haul your buns to Charcoaler Drive-In; they'll have your burger waiting!
Frys electronics has a tiki theme in Manhattan Beach and a Jules Vern underwater theme in San Marcos, CA wherever that is. FYI. There is no other fantasy element in shopping ever since Betsey Johnson went out of business.
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